Here is a list of words/phrases/marketing strategies that are used in abundance nowadays by corporations to dig deeper into the pockets of innocent consumers.
1. ) Limited Time
Used in almost every industry imaginable. It is the ultimate weapon to sell either manufacturing products with defects, or with any intentional/unintentional changes that didn’t cost the company anything, at double/triple the price ( Sometimes upto 10 fold.)
2.) Limited Edition
Exploits the sense of urgency in customers forcing them to act quicker than their preferred comfort levels, hence causing unnecessary purchases being made by consumer.
3.) Unlimited
Take it from me. Nothing in this world is unlimited. And nobody can guarantee you anything unlimited. It is just the simple law of nature. Everything has to come to an end some point or the other. It is also often exploited with a small clause in miniature font called “Fair Usage Policy” which sets upper limits on the “unlimited” service.
4.) Exclusive
Yet another marketing gimmick, used to sell things that just require minor modifications, giving the corporations millions in profits. Customers love buying something “Exclusive” , thinking they are one of the few people buying it.
5.) Unseen Footage
Pick up any DVD and tell me if you don’t find this phrase. Combined with #1, #2 and #4 , this is the ultimate profit maker for movie making companies and publishers.
6.) Free
Consumers just don’t realize how much they’re actually paying for free stuff. The cost is always included in the product and is an excellent marketing gimmick, which urges consumers to buy things that they don’t really need.
7.) Added Benefits
A ridiculous concept of providing coupons/tickets to services/events that the consumer has a very low probability of availing/attending. If and when the consumer does avail/attend, he ends up spending more money there. ( He wouldn’t have been there if it weren’t for the coupons ! )
